During the pandemic, where everyone is stuck at home, digital marketing has been more prevalent than ever before. But is traditional marketing losing its appeal or is it still an integral part of promoting your goods and services? The way we see it, the printing service of brochures is very much essential to a business marketing plan. And here are 8 reasons why:

Cost-Effective

In comparison to digital marketing or even offline marketing such as ads or billboards, brochures are relatively budget-friendly. This is especially important for SMEs or small businesses that would like to keep their marketing budget low while still effectively promoting their products. They are also usually cheaper in bulk, where they can be used for mass distribution during campaigns or live events.

Consistent Exposure to Your Brand

Brochures can be a form of consistent and focused branding. Compared with digital marketing which can be fleeting, these printed brochures have longer exposure power. Having printed brochures at the office or that people can bring around increases awareness of your brand, giving prospects the opportunity of selecting you over those brief ads.

Reach Target Audience

Brochures are often strategically placed at locations which would prompt engagement or interest in your brands, such as offices, event shows or networking campaigns. This specifically targets an audience that would take interest in your brand, so you’ll remain the number one choice in mind during purchase.

Establish Trust

Customers tend to choose products that they trust and perceive as credible. One way of promoting your brand and presenting yourself as an authority in your specific field is via brochures with professional and engaging content. A professional design shows that you are willing to invest the time and effort to provide information about your brand to your customers. This assures customers that you are a reputable company that is serious about its products and services.

Descriptive

 

With digital ads, there are limitations to the length and the information that can be provided. But with brochures, there are so many more possibilities; more information can be prepared on a single brochure. It can be a great introduction to your company and also details the products and services you offer. It gets your message across without sacrificing any important information, which is why they’re great for reaching out to new customers.

Tangible Reference for Future

Brochures are physical prints that are handed out to your audience. Having a tangible product with all the information about your business & services is a great reference for later purchase. People may not be able to remember the details of a digital advertisement but if you have a brochure printing that your potential clients can flip through later, very likely they’ll refer to it if they require something you’re offering.

Perfect Promotional Tool

 

Brochures can be perfect for any promotional campaign as tear-off vouchers or coupons can be included inside. This especially works great with limited-time promotions where people will be looking for these brochures, generating more attention for your brand. Other than promoting positive press about your business, the vouchers also allow customers to not only see but to feel the reality of the promotions.

Emphasize Online Marketing

Often online marketing ads are very quick and ‘loud’- in your face. Brochures, which are physical copies of the ads, work to emphasise the messages and even prolong the memory of an online campaign. And with the brochures around, they won’t be easily forgotten until they are discarded.

Brochures are a reminder of your product & services. So don’t be afraid to utilise brochures as the great marketing tool it is. Our print experts at Gogoprint are always ready to assist with any questions you may have about printing brochures!