Business conferences, summits, trade fairs - whatever they are called - can help you take your business to the next level by meeting the right people and establishing new relationships. Of course, you should go prepared, to make the most out of the opportunity. This goes from picking the talks and keynotes that you want to attend, identifying where the stands of your competitors and potential partners are located, all the way to making sure that you bring all the right promotional material. This last part, as your online printing partner, is what we will be focusing on in this Blog Post.

Business Cards

Obviously, you absolutely need to bring enough business cards to the event. Conferences and fairs are the perfect place to meet people that are interested in what you have to offer, or who could help you further develop your business. Business cards represent an integral part of present-day business and they strongly contribute to the first impression that people will have of you and your company. Therefore, you need to make sure that your business cards look great, are up-to-date, and that you have enough of them.

Notepads

Whether you’re exhibiting (holding a booth) or just visiting, your company’s own branded notepads will come in very handy. If you attend interesting presentations, you will take notes that you can share with other people, and if you’re there to develop your brand and company, you will likely be sharing handwritten notes and explanations with potential customers. Using notepads with company logo and information makes it that much more professional.

Flyers/Leaflets and other promotional material

Whether you’re holding a stand or not, you should definitely make sure that you attend conferences and fairs with a sufficient amount of basic promotional material for your own company. You will likely meet many people there that could be interesting partners for your business, and you will feel lucky to have a couple leaflets or flyers on you that you can hand out to the correct person. Good salespeople are always prepared!

Presentation Folders and Brochures

When your company itself is exhibiting at the fair, there are a couple of additional forms of promotional material that you should bring along. To advertise your business and leave a lasting professional impression with potential customers, don’t forget to print presentation folders for distribution of offers and quotations, and to print brochures/catalogs with your products and services. This strongly contributes to propagating a brand image of professionalism and reliability that will serve your company well.

Don’t forget, good salespeople and business developers are always equipped with the right tools to jump on opportunities as they emerge. Therefore, be sure to always print enough business cards, leaflets or flyers with company information, and to carry some on your person at all times. If you’re attending a conference or fair, don’t forget the other promotionals either, they can make the difference!