Why Print Doorhangers for your business?
Most people associate doorhangers with hotels, which use them for instance to allow guests to keep cleaning ladies out of the room, or to indicate that a conference room is locked for some reason. So if you are in that business, there are reasons aplenty to print doorhangers. However, one must also realize that there are valuable marketing opportunities in printing doorhangers. Especially if you’re a local or internet-based business, custom printed doorhangers might be a strong complement to your existing marketing strategy.
Let’s dive a bit deeper. Over the last decades, companies have massively invested in direct mail marketing strategies that have ended up in customers receiving a ton of printed marketing material in their postal boxes. In a sea of catalogs, postcards, flyers, and leaflets, brands have often found it difficult to stand out in a significant manner. That’s when some brands starting thinking about printing doorhangers to replace some of their direct mail marketing campaigns. Basically, the brand’s marketing message (product/service information, etc.) gets printed on a doorhanger instead of a more traditional medium, to stand out and increase the chances of being remembered.
If you think about it a bit more, this kind of marketing makes a lot of sense if you are a local business, or if you’re internet-based. If you’re a local business, you can print doorhangers with a classy design that is aimed at attracting customers to your business ideally with some incentive. For instance, if you’re a coffee shop, go hang a doorhanger on all the doors in a 5 block area, and use the doorhanger to offer people a 10% discount on their 5 first orders. You can (and should) also make use of the doorhanger to promote your social media profiles (remember that these are very important tools for trust-generation and ultimately, sales). Of course, as is always the case with print marketing, you have to make sure that design/styling is 100% in line with your business and the image that you want to convey.
If you are an internet-based business, an e-commerce, printing doorhangers and hanging them in a new area that you are targeting for instance, might also be a worthy shot. For this kind of businesses, returns can be increased substantially by including QR codes to direct people to your website, as well as coupon codes to drive sales. This also makes the return on investment of such a campaign directly measurable, which is extremely valuable from a marketing perspective.
In marketing/advertising, it is important to be bold every so often. You can be bold in the message that is transmitted, but you can also be bold in the transmission channel that you choose. In this sense, doorhangers are a perfect medium for guerilla marketing, just like stickers. You can just print your doorhangers, and go hang them on all the doors that you can find in and around the buildings where your targets work and/or live (depending on the kind of product/service that you offer).
Gogoprint allows you to print doorhangers in high quality through the exclusive use of state-of-the-art technology. This also allows us to keep prices low, while contributing to the success of your marketing campaign. You can choose between different papers and formats to print your doorhangers, and Gogoprint offers free delivery to your doorstep. If you have any questions, don’t hesitate to contact our customer service.